Primos Dallas: Where mentorship becomes familia for latino youth

Interview by Jennie Trejo. Photos provided by Primos Dallas.

What if your mentor felt more like family? For Alicia Serrato, founder of Primos Dallas, that’s exactly the idea. As a first-generation American who had to navigate school on her own, Alicia knows how powerful it can be to have guidance and support. That’s why she created Primos Dallas, a mentorship program that not only connects students with mentors who share their cultural values but also empowers students by giving them a voice in the process. At Primos, mentees get to choose their mentors—creating stronger bonds and setting the stage for personal growth.

We connected with Alicia to hear about how the power of choice has turned shy students into confident leaders, why family should always be at the heart of mentorship, and how the program blends the strength of Latino family values with the tools for success. This includes the inspiring journey of students like Josue, whose life was transformed through the guidance of Primos.

What inspired you to start Primos Dallas, and how has your background in education shaped the organization’s mission?

I am a first generation American, both of my parents are from Mexico. Navigating my education and career paths on my own proved challenging as I had no course to follow. I sometimes wonder, had I received that guidance as a teenager, perhaps my life would’ve gone in a very different direction. I love my career, no doubt, but perhaps I would’ve tapped into my creative side at a younger age, had I had someone pushing me and motivating me. As a teacher, I saw lots of little Alicia’s in my high school classroom, wondering how to choose their paths. I think my first-hand experience as both a student and teacher is what motivated me to start Primos.

The name “Primos” reflects the importance of family in Latino culture. Why do you think it’s essential to incorporate cultural elements into mentorship programs?

There are a lot of unspoken norms and truths that our mentors and mentees share. We’ve had mentor/mentee pairs who’s family come from the same town in Mexico. Cuisine, traditions, conservative family values are all understood from the beginning of the mentoring relationship and need no explaining. There’s that cultural competency piece that we’ve witnessed in our mentoring pairs, but additionally it’s important for students to interact with professionals who look like them, speak like them, and perhaps think like them. When students see success in their own community, then they can see that success in themselves.

Your mentorship model allows mentees to choose their mentors. How have students responded to this, and what impact have you seen from their involvement in the selection process?

Before we started Primos, we hosted student focus groups and asked what high school students want in a mentoring program. Many of them voiced they would want to have a choice in who their mentor would be. Giving students that agency is important, and it allows for the mentoring relationship to take off in a positive direction. Mentors also benefit from this model in that they’ve been “chosen” and not randomly assigned. We’ve seen this model have great success.

Can you share a story of a mentee who benefitted from the Primos Dallas program? What stands out to you about their journey?

One of our students, let’s call him Josue, started Primos when he as just a junior in high school. He was very shy, back of the classroom kind of student. He was unsure of himself and even more unsure of his future. We paired him with a mentor who was quite the opposite, very outspoken and energetic. He credits his mentor with helping him break out of his shell. Today, Josue is on track to graduate from UNT Dallas, helped to co-found a civic engagement group that targets Latinos, and has visited both Austin and Washington, D.C. to speak on behalf of DACA recipients. He is confident, outspoken, and an advocate for his community. He door knocks, meets strangers, and engages them in local issues! What a change! We are so proud of him and can’t wait to see what the future holds for him…. Additionally, his sister is now in Primos too!

Looking ahead, what are your long-term goals for Primos Dallas, and how do you envision the program evolving?

We definitely want to serve more students through our mentoring program. We currently have a waitlist of 50 mentors and mentees combined. We hope that our fundraising can allow us to serve more students in our cohorts each year. Beyond that, we have a vision for our place in Pleasant Grove and we want to become that go-to mentoring program for our community. We have such big ideas and hope for our community!

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