NTX Giving Day: Metrocrest Services offers hope and pathways to independence in DFW

Interview and video by Jennie Trejo. Photos provided by Metrocrest Services.

For over 50 years, Metrocrest Services has been dedicated to helping individuals, families, and seniors in Carrollton, Addison, Farmers Branch, Coppell, and parts of Dallas overcome crises and achieve long-term self-sufficiency. With a focus on providing comprehensive support through its Working Families Success model, Metrocrest empowers clients to reach their full potential by addressing employment, income, and financial challenges.

We had the opportunity to speak with Tracy Eubanks, Chief Executive Officer of Metrocrest Services, about the organization’s mission and the lasting impact it has on the community. Tracy shares insights into the organization’s core values, tangible success stories, and how they continue to evolve to meet the needs of the communities they serve.

Metrocrest Services has been serving the community since 1971. Can you give a brief overview of its founding and mission?

Tracy Eubanks, Chief Executive Officer at Metrocrest Services

Metrocrest Services has been serving this area for 53 years. Like many nonprofits, we started with one mission that has evolved over time. Originally, a group of local women came together to help teenagers in need. Over the years, we expanded our focus to adults, families, and eventually grew into a food pantry. Today, we take a wraparound approach, providing comprehensive support to families in need in our community.the community that shaped me.

Can you share a specific story or example of how your comprehensive approach has made a lasting impact on an individual or a family?

I started here 11 years ago as the CEO, and this was my first experience in the nonprofit sector after working in business. Early on, I met a woman in our lobby who thanked me for the help she’d received. At the time, I hadn’t been here long, so I hadn’t personally done much for her, but she told me we helped her get a job, provided food, and helped her get back on her feet. Then, she hugged me and said, “We went to high school together, you probably don’t remember me.” That moment made what we do very real for me—it showed that these are truly our neighbors.

Your mission emphasizes fostering self-sufficiency and independence. How do you measure success in helping clients achieve these goals, particularly through one-on-one coaching?

Metrocrest Services uses a wraparound service model with three key components. The first is addressing the immediate crisis—whether that’s food insecurity, eviction, or utility shut-offs. Once the crisis is addressed, we shift the focus to long-term solutions like employment assistance, financial education, and job fairs. We also provide quality of life services, especially for seniors, to help them age in place. Success looks different for each family because everyone’s starting point is unique. We tailor our approach to fit each family’s specific needs.

Your core values include celebrating differences and embracing change. How do these values influence the way your team interacts with clients and adapts to the evolving community?

Our team is incredible. They interact with hundreds of people every day who come to us in various states of distress. Our frontline staff—case managers and intake staff—are excellent at connecting with clients, understanding their unique situations, and helping them feel at ease. One of our core values is to “start with yes.” We want to have a mindset of finding solutions, no matter how insurmountable the crisis may seem.

The Working Family Success model has proven effective in lifting families out of poverty. What unique challenges do you face in implementing this model, and how do you overcome them?

The Working Family Success model is a wraparound approach. Families typically come to us in a crisis, needing food, housing, or help with utility bills. The challenge is transitioning from addressing the immediate crisis to long-term planning—whether that’s finding a new job, paying for a class, or working on a budget. Building trust is key to overcoming this challenge. It’s a partnership, and we want families to understand we’re here to help them at their pace toward self-sufficiency.

As you look towards the future, what are some goals Metrocrest Services is focusing on to strengthen your impact on the community? And how can people get involved?

We’re now in this amazing new home for Metrocrest Services, which we opened about a year ago. It’s centrally located, making it more accessible to our clients, many of whom can walk here. One of our goals was to create a community space where people feel respected and dignified. This isn’t just reflected in the building design but also in the services we offer. We’ve added other nonprofits to our site, like mental health providers, childcare providers, and parenting services. We also host health and financial education fairs here. Ultimately, our goal is to expand our impact beyond just helping with crises like food and rent, and we can only do this with the help of our donors and volunteers. Over 4,000 volunteers support us annually, and we’re incredibly fortunate to have a supportive community.

Dallas Doing Good is proud to continue our partnership with the Communities Foundation of Texas for North Texas Giving Day! This year, we’re spotlighting outstanding organizations that align with CFT’s focus areas—Health, Wealth, Living, and Learning.

Join us in supporting these impactful organizations. Your donations help drive innovation and support essential services in our community. Learn more and give today at Metrocrest Services’s Farm North Texas Giving Day page. Together, we make a difference!

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