Project Beauty: Turning scars into strength for survivors of abuse
Jo Lam knows firsthand that the scars left from abuse can be both physical and emotional. Motivated by her own journey as a survivor, she founded Project Beauty– a nonprofit dedicated to helping others reclaim their confidence and sense of self after trauma.
Project Beauty started in 2018 by offering on-site beauty treatments at shelters. Since then, it has grown into a program focused on helping survivors regain their confidence and dignity. Today, Project Beauty operates through three key initiatives: Beauty Pamper Days, Project Glam, and the Angel Clinic.