SURGE by BSN Sports: Investing in North Texas Female Athletes

2024 is proving that it’s the year for women’s sports: The NCAA Women’s Championship between Iowa and South Carolina set a record on Sunday, drawing 18.9 million viewers. This summer, the Paris 2024 Olympics will have Dallas’s own Sha’Carri Richardson, the world 100m champion, leading the pack. The USWNT also recently brought home gold in both the SheBelieves Cup and the inaugural Concacaf W Gold Cup.