Making the Most of Video Connection: Behind the Scenes for North Texas Giving Day
According to Google, the top two tips for using Facebook Live are to 1) have a strong connection and 2) engage your audience. The first tip relates to wifi connection, but for the nonprofit organization, Rescue Her, strong connection in the Dallas community is what led to successful Giving Day last year. Using video production and Facebook Live, the Rescue Her team was able to bring their supporters right into the middle of the cause, even in the middle of a pandemic.